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If a customer asked to learn all about the Kia brand, how many Kia facts would you be able to share? Kia is one of the fastest-growing automotive brands in the U.S.; drivers are fans of the company’s reliable vehicles…
Saving money on costly auto dealer insurance is all about attention to detail Running an auto dealership is fun and exciting, but you know the truth, too: being in business is expensive. Among your many business expenses —from advertising to personnel,…
In your dealership, performance can be measured in many different ways—and you have the ability to make small, important changes today. You may think your dealership is doing pretty great. Your staff is putting up some impressive numbers, your customers…
Impress your customers with these lesser known Volvo facts and stories If you sell Volvos, you already know the obvious: they’re not the flashiest, sexiest vehicles out there. You’re not going to sell a Volvo to a bachelor with his…
Brush up on these Volkswagen facts before your next shift and gain an advantage over your competitors You’re the type of Volkswagen salesperson who strives to get better every single day. You’ve taken classes, tried innovative marketing tactics, and do…
Would you be able to share interesting Subaru facts with customers if they asked you to? Memorize this list and increase your selling power. Ask anyone to name some of the top auto brands in the U.S., and you’ll likely…
Love selling Nissans and want your customers to feel the same enthusiasm? Memorize and share these fascinating Nissan facts with them. Japan has a reputation as home to some of the top automakers in the world, and as a car…
Those hard-to-sell vehicles in your used car inventory aren’t just taking up space—they’re cutting into your profits It’s a beautiful morning as you open your auto dealership for the day. You look across the lot, and the sun is shining…
Negotiating car price doesn’t have to be the hardest part of your job if you keep these easy rules in mind Does it sometimes feel like selling a car is like competing on the TV show “American Ninja Warrior?” It…
