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The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount to make inventory details, pricing, and availability easy to access in an online platform.
What does a successful automotive dealer website look like? I’m glad you asked. We’ve compiled a list of sites from around the web to show you what makes dealers successful. Here’s what the best automotive dealer websites on our list have in common:
- Modern design that follows digital marketing best practices
- Easy access to a full list of new and used inventory
- Desire to help the user find exactly what they’re looking for
Take a spin through each of these and get inspired to make sure your website has what it takes to close every deal.
1. NADA GUIDES
The consumer site of the National Automobile Dealers Association, NADA Guides features an up-to-date listing of new and used automobile prices and an extensive database of vehicle information. One of the most helpful features of this website is the ability to provide users with car incentives, rebates, and deals in their geographic area. Visit their site: nadaguides.com.
2. CARS DIRECT
CarsDirect is a California-based company that prides itself on delivering consumers with the easiest platform to find and buy a vehicle. This approach is reinforced by their clean, simple, easily navigable website that even offers a live chat feature for users. See for yourself how effective a back-to-basics approach can be at carsdirect.com.
3. CARMAX
You’re no doubt familiar with this company, as it is the largest used-car retailer in America. There are a number of things that make their website successful, but chief among them is its combination of eye-catching design and straightforward user navigation. Their success is largely dependent on how well the customer is drawn in, easily finding what they are in search of, and even where to go buy it! Take a look here: carmax.com.
4. CARVANA
Carvana is an up-and-coming brand that is the first “360 degree online used car buying experience,” allowing individuals to complete every step of the buying process without ever entering a physical dealership. Check their site out at carvana.com.
4. ASBURY AUTOMOTIVE
This Georgia-based automotive dealer is among the largest retailers in the U.S., and it isn’t hard to see why. The design of their site reflects expert knowledge of the automotive market. The thing that stands out most from Asbury is its stricking visual appeal. Explore their site here: asburyauto.com.
Are there any websites you would add to this list? Tweet your favorites to @AutoRaptor.
