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5 Powerful Car Dealership Branding Ideas for the Modern Era
The importance of car dealership branding continues to grow with digital marketing and technology-driven audiences
Ty W.
Ty was born and raised in the automotive world. He's an enthusiastic expert who writes exquisite content about cars, automotive sales, and dealership best practices. When not writing for AutoRaptor, you'll find Ty on the golf course.
Stop Hacking Your Automotive SEO And Start Writing for Real People
Forget keyword stuffing and “writing for Google” — solid automotive SEO is all about crafting content for your customers BMW. SUV. GMC. These are three-letter initialisms you live and breathe as an auto dealer. Automotive SEO, though? Well, that’s another…
10 Car Salesman Training Tips That Create an Engaging Car Lot
When you’re a new car salesman, training tips that promote honesty, trust, and integrity will help you rise to the top quickly. Beginning a new job in auto sales is exciting — your entire career is in front of you,…
7 Dealership Employee Theft Prevention Strategies
Worried about employee theft? Prevention techniques can be easy to employ and save you thousands — possibly millions — of dollars. Just this year, a dealership employee in Alabama was charged with first-degree employee theft after investigators discovered she had…
How to Keep up with Payday Regulations So Your Dealership is Compliant
New proposed payday regulations could affect how you manage your in-house auto financing The average American family isn’t financially prepared for a large, unexpected expense. The Federal Reserve Board found that 46 percent of individuals believe that they would struggle…
5 Auto Auction Tips for BHPH Dealers
Motivated BHPH dealers can increase and improve their used inventory by putting these essential auto auction tips into action As a Buy Here, Pay Here (BHPH) auto dealer, you fill an important void in the industry. For individuals who can’t…
How to Tactfully Handle Adverse Action Notices with Car Buyers
Adverse action notices can throw a wrench in the car-buying process, but if dealt with carefully, they’ll just be a minor speed bump. After spending a couple of hours with a prospective car buyer, it’s finally time — he or…
The Fair Credit Reporting Act Summary You Can Use to Train Your Staff
Compliance is crucial in the auto industry, and it starts with educating your employees about the Fair Credit Reporting Act You’ve worked in the auto industry for quite a while now, and after all these years, you probably feel like…
A Regulation Z Summary for Auto Dealers Providing Credit
Are you disclosing all auto loan terms to potential borrowers? Read this Regulation Z summary to make sure you’re in compliance. You’ve put a ton of work into your auto dealer advertising, and you’re proud of your well-rounded marketing campaigns.…
4 Auto Dealer Advertising Ideas Your Competitors Haven’t Tried Yet
When you’re an auto dealer, advertising ideas that drive sales are essential — you just need to deliver ads the way customers want to consume them.