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In today’s wireless world, it’s essential to be smart about your dealership digital marketing strategy. Auto marketing used to be reasonably straightforward. You’d place a weekly ad in the newspaper, schedule a bulk mailer campaign to go out every few…
You may feel confident in your knowledge of Do Not Call regulations, but are you sure your car dealership texting is TCPA compliant? Texting is an excellent way for auto dealers to communicate with clients, but along with its popularity…
Bad reviews pop up from time to time, but are you prepared to defend your dealership reputation when it’s under attack? Word of mouth has always been a factor in a car dealer’s success, but the internet has increased the…
One of the best ways to protect your dealership is by establishing strong F&I training practices. F&I training may not be every manager’s favorite topic, but with dealership compliance, the business office can’t be too careful. By training and staying…
Car dealership paperwork is inescapable, but you can increase profits by going digital. Even as the auto sales industry works to reduce dealership paperwork procedures, it can still feel like you spend a small fortune on paper and ink. Thankfully,…
A vehicle inventory management checklist will help you create flawless listings and stand out from the thousands of other dealerships online. The vehicle inventory management process starts as soon as the dealership manager prints off a bill of sale for…
Unless you want to risk massive fines, every sales rep in your dealership needs to understand the FTC Buyer’s Guide. When a customer buys a pre-owned vehicle from your lot, the Used Car Rule requires you to give them a…
Auto industry trends are fleeting. Unless they can enhance the efficiency and profitability of the sales process, dealers move on, and they’re quickly forgotten. Car dealers have experienced a myriad of auto industry trends over the last couple decades. The…
Do you feel like your sales meetings are lacking that little something extra to get your team motivated again? One of the best ways to get out of a slump is to get inspired by great sales quotes. Motivational speakers,…
These car salesman tips are just what you need to help train new hires. It doesn’t matter who you employ; both experienced and amateur salespeople need training, and it’s your job to give them car salesman tips that will help…
