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As you move toward a partial or entirely digital dealership model, there are some tools you need to help you make it work. It wasn’t that long ago that the idea of a digital dealership was laughable. Who would want…
Jeep enthusiasts can be tough to impress, but arm yourself with these Jeep facts, and you’ll be closing the deal in no time. If you sell Jeeps, you know it’s not just “another” vehicle brand — it’s a lifestyle for…
When you’re running a dealership, business expenses are always going to be there—but it’s up to you to determine how much you’re willing to spend. Peter has a reputation around town as a savvy dealership business owner. He’s the top-selling…
How to strike a balance with vehicle disclosure that sells cars legally and makes customers happy You do everything you can to keep your inventory moving— no car sits on your lot for more than 60 days, and you always have…
Car sales appointment setting consumes a significant portion of the week’s responsibilities, but not every effort leads to a steady commission. It’s not always easy to succeed in the automotive industry. If you want a long-lasting career as a sales…
How often do you utilize your CRM tool’s BDC email templates and automated texting features? It’s okay, be honest. Is it daily, weekly, or practically never? Today’s car dealers know that digital communications, like emails or texts, are some of…
Need inspiration on how to respond to internet car leads fast? These easy car sales email responses will ensure you don’t let any leads fall through the cracks. Think about a typical day at your dealership. What’s it like? As…
A bird dog program and referral incentives can transform your dealership’s advertising budget “Birds? Dogs? I work in car sales, not a pet store. What’s with all this animal talk?” Those who are new to working in the auto industry…
Great car salesman skills start with active communication with your customers. Think back to when you decided to become an automotive salesperson. Did any of the following thoughts pop into your mind? a) “I love cars and know everything about…
It takes more than flashy signs and business cards to run a profitable dealership Once upon a time, you worked in a busy, urban car dealership with tons of foot traffic. You were a successful salesperson, but you didn’t have…
