Comments for AutoRaptor http://autoraptor.com Simply Powerful CRM for Car Dealers Mon, 06 Oct 2008 15:07:30 +0000 http://wordpress.org/?v=2.5.1 Comment on Why use a CRM? by Howard Leavitt http://autoraptor.com/2008/06/25/why-use-a-crm/#comment-14 Howard Leavitt Thu, 03 Jul 2008 18:22:28 +0000 http://autoraptor.com/?p=19#comment-14 I agree don't fall in love with the technology, fall in love with a simple process that will be followed by all who face the customers. Without a champion in each store to drive the process, all CRM'S will fail. I agree don’t fall in love with the technology, fall in love with a simple process that will be followed by all who face the customers. Without a champion in each store to drive the process, all CRM’S will fail.

]]> Comment on Why use a CRM? by Mike Boysen - Effective CRM Consulting http://autoraptor.com/2008/06/25/why-use-a-crm/#comment-12 Mike Boysen - Effective CRM Consulting Wed, 02 Jul 2008 12:01:52 +0000 http://autoraptor.com/?p=19#comment-12 I believe it all starts with the belief that CRM is a focus on customers. This requires your business to evolve to the point where it knows who your customers are and delivers products and services designed specifically for that customer (at least they should feel that you have). Then comes the CRM strategy. This will define how you will collect information about customers, how you will evaluate it and what measureable outcome you expect from the implementation of this plan. You also need to address your human resources and prepare a change management strategy for the highest level of participation and buy-in. Once you have this in place, you can select a technology that will facilitate your implementation of the plan. Don't get that confused with implementation of the software, that's where most CRM consultants focus because they are usually IT folks. Necessary resources, but not CRM consultants. All of the "tactical" things CRM software helps you accomplish should merely be support for your well defined strategic initiatives. The strategic stuff needs to come first, in my opinion. I believe it all starts with the belief that CRM is a focus on customers. This requires your business to evolve to the point where it knows who your customers are and delivers products and services designed specifically for that customer (at least they should feel that you have).

Then comes the CRM strategy. This will define how you will collect information about customers, how you will evaluate it and what measureable outcome you expect from the implementation of this plan. You also need to address your human resources and prepare a change management strategy for the highest level of participation and buy-in.

Once you have this in place, you can select a technology that will facilitate your implementation of the plan. Don’t get that confused with implementation of the software, that’s where most CRM consultants focus because they are usually IT folks. Necessary resources, but not CRM consultants.

All of the “tactical” things CRM software helps you accomplish should merely be support for your well defined strategic initiatives. The strategic stuff needs to come first, in my opinion.

]]> Comment on Why use a CRM? by First Step for Follow Up: Get the Contact Right | AutoRaptor http://autoraptor.com/2008/06/25/why-use-a-crm/#comment-3 First Step for Follow Up: Get the Contact Right | AutoRaptor Wed, 25 Jun 2008 16:09:12 +0000 http://autoraptor.com/?p=19#comment-3 [...] an earlier post I talked about the combination of simple technology and process.  Let’s take a quick look at [...] [...] an earlier post I talked about the combination of simple technology and process.  Let’s take a quick look at [...]

]]> Comment on Tour by CRM / Contact Manager for Automobile Dealers | AutoRaptor http://autoraptor.com/tour/#comment-2 CRM / Contact Manager for Automobile Dealers | AutoRaptor Tue, 17 Jun 2008 21:56:15 +0000 http://autoraptor.com/?page_id=4#comment-2 [...] Tour [...] [...] Tour [...]

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