Why Sales Staffs fail

Sales staffs fail because it take too much effort and structure by management to make them work.

Dealers who do not make the commitment in technology, equipment, and formal training will not succeed in today’s changing market. We complain about lack of follow up and assume that the more we yell at the lowest common denominator the more they will sell and be accountable. NO.

Let’s invest a little to get a lot in return. Make the sales position a position of stature and responsibility. Some of us have, but I see so many dealerships who work in ways that worked in the past but that are failing today. Take control of your investment and destiny by establishing a work environment that rewards excellence and honesty - not just showing up to stare out the window. Conduct formal training, get the right technology, use what is available to close at a higher rate, just don’t talk about it “do it today.”